About us

Combine Will International is committed to understanding and meeting the needs of global customers through integrated manufacturing solutions. We offer green, high-quality products, OEM PLUS, one-stop solutions such as for corporate gifts, toys, consumer products, and more. We use an established product system covering five major categories: plastic, paper, plush, die-casting, and electronics. Our goal is to be an industry leader and the preferred supplier for all!
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We aspire to be a world-class corporate in  sustainable manufacturing, setting the industry  standard for green products across ranges of  production in plastic, paper, plush, die-casting  and electronics products.  We aim to be a leader and a key supplier of  choice for our customers in providing green  and high-quality Original Design Manufacturer/ Original Equipment Manufacturer (“ODM/ OEM”) service for corporate premiums, various  types of toys and consumer products.

VISION

Mission Picture

VISION

Our mission is to empower our customers  to turn their great ideas into sustainable  products by providing the highest quality  solutions through our unwavering commitment  to research and development, engineering,  manufacturing, digital technology, professional  service, and quality management.  We strive to be a responsible corporate  citizen, making meaningful contributions to the  communities in which we operate.  We are dedicated to building a culture  of excellence and growth, leveraging  our resources to become a progressive  organisation.

MISSION

Mission Picture

MISSION

Values

Integrity

We fulfill our duties with consistent words and actions

Progressiveness

We pursue breakthroughs and strive for excellence

Productivity

We work efficiently and collaborate to achieve more with less

Innovation

We tap on our potential and we dare to innovate

Inclusion

We promote equality, teamwork, inclusiveness, and synergy

Inclusion

We can create a safe and supportive work environment, leading a diverse, equity, and inclusive team to continue to grow, pursue excellence, and progress together as one family.

Board of Directors

CEO 2

Mr. Tam Jo Tak, Dominic

Executive Chairman

Mr. Tam is the Executive Chairman and founder of Combine Will Group. Since 1992, he has led the Group’s business strategy, operations, and customer relationships. He has over 40 years of experience in toy product development and manufacturing, and previously held senior positions in several US companies in Hong Kong. He is also the Honorary President of multiple Hong Kong industry associations. Mr. Tam holds a BSc (Hons) in Production Engineering and Management from Loughborough University, UK.

CEO 1

Mr. Chiu Hau Shun, Simon

Chief Executive Officer

Mr. Chiu is the CEO of Combine Will Group and has been with the Group since 2000. He was appointed to the Board in 2007. Before becoming CEO, he oversaw the Group’s finance and accounting functions and held CFO roles in various companies. He started his career at Arthur Andersen & Co. Mr. Chiu holds a business degree from Indiana University, USA.

Independent director

Mr. Ling Chung Yee, Roy

Independent Director

Mr. Ling is an experienced board director with expertise in ESG, sustainability, real estate, and investment banking. He is the CEO & Founder of FollowTrade and Adjunct Instructor at NUS, NTU, and SMU. He has over 20 years of experience at top-tier investment banks and has served on the boards of numerous listed companies across Asia. Mr. Ling holds a Global EMBA from INSEAD and a BBA (Hons) from the National University of Singapore.

Mr. Wee Sung Leng

Independent Director

Mr. Wee has over 30 years of experience in corporate and investment banking, with expertise in IPOs, M&As, corporate finance, and investor relations. He previously served as CFO of MoneyMax Financial Services Ltd and was an Independent Director of SMI Vantage Ltd. He is currently also an Independent Director of Hoe Leong Corporation Ltd (SGX-listed). Mr. Wee holds a Bachelor of Accountancy from the National University of Singapore.

Mr. To Siu Lun, Dicky

Independent Director

Mr. To is a partner at ORI Capital, a healthcare-focused venture capital firm. He has over 25 years of experience in tax advisory and corporate structuring. Previously a partner at RSM Hong Kong and a senior consultant at Arthur Andersen, he also held COO positions at two listed companies. Mr. To holds a Bachelor of Social Sciences in Economics from the University of Hong Kong and an MA in Training & Human Resources from the University of Technology, Sydney. He is a fellow of ACCA and a member of HKICPA and TIHK.

Mrs. Elaine Lim(Lee Kia Jong)

Independent Director

Mrs. Lim is a seasoned communications and investor relations specialist with experience in over 280 IPOs and major M&A transactions. She has served on the boards of public agencies and SGX-listed companies, including M1 Limited and the Singapore Land Authority. A graduate of the University of Chicago Booth School of Business, she has taught investor relations and governance at SMU and the Singapore Institute of Directors.

Management team

Mr. Suen Ka Fai, Simon

Chief Financial Officer

Mr. Suen joined the Group in 2021 and became CFO in 2022. He oversees finance, IT, banking, investor relations, and risk management. He has over 16 years of experience in finance and audit, including roles at Deloitte, HSBC, and CGN New Energy. He holds a Bachelor's degree in Accounting, Finance, and Operations Management from Indiana University and is a member of HKICPA and ICAEW.

Mr. Xu Yu Feng, Steven

Chief Operating Officer

Mr. Xu joined the Group in 2020 and is responsible for business development and operations. He previously held leadership roles at ASSA ABLOY Asia Pacific and other international manufacturers. He holds a Bachelor of Engineering from Tsinghua University, a Master of Philosophy from City University of Hong Kong, and an MBA from the Hong Kong University of Science and Technology.

Mr. Tang Kai Man, Nicholas

Director of R&D and Engineering, ODM/OEM Business Unit

Director of PT Combine Will Industrial Indonesia

Mr. Tang has led the ODM/OEM engineering and R&D functions since 2008 and manages operations at the Indonesia plant. He has over 30 years of experience in toy engineering and held senior roles at Hasbro, Galco Toys, and Hutchison Harbour Ring. He graduated from the Hong Kong Polytechnic with an Associateship in Production and Industrial Engineering.

Mr. Chung Kai Kei, Paul

Director of Business & Product Development

Mr. Chung joined Combine Will in 2001 and leads business development for key clients, product development, and sustainable material innovation. He has over 25 years of experience in toy manufacturing and previously worked at Early Light and Qualidux. He holds a Bachelor's degree in Manufacturing Engineering from City University of Hong Kong and is currently pursuing an EMBA.

Mr. Tse Kwok Wei, Mario

Business Development Director – Local Market (Appointed 23 September 2024)

Mr. Tse has 35 years of experience in business development and senior management. He previously held key roles at Bandai Namco, Hayco, and the HKTDC Osaka Office. He also served in executive roles across Japanese, Spanish, and US manufacturing firms. Mr. Tse holds a Bachelor’s degree in Business Administration from the Chinese University of Hong Kong and studied at Keio University, Japan, as an exchange scholar.

History

1992

COMBINE WILL IND. CO., LTD was established in Hong Kong in March 1992, laying a solid foundation for the thriving development of the Union Group's manufacturing industry.

1993

DONGGUAN LOONG RUN TOYS CO., LTD. was established in Dongguan, Guangdong in 1993, riding the wave of China's reform and opening-up policy. It was the first production base established by the Union Group. Dongguan has witnessed the 30-year journey of the Union Group through thick and thin.

2000

BLISS ELECTRONIC (CHINA) CO., LTD. was established in Dongguan, Guangdong in 2000, marking a significant step for the Union Group to diversify its product line and lay the foundation for diversified and integrated manufacturing.

2004

LOONG RUN (HE YUAN) TOYS CO.LTD. was established in Heyuan, Guangdong in 2004. As the Union Group continued to grow alongside its clients and increase production capacity, the Heyuan base was developed into a comprehensive and exemplary production facility.

2008

2008 was a milestone year for the Union Group, as Union International Holdings Limited was officially listed on the mainboard of the Singapore Exchange. This marked the beginning of Union Group's international development journey.

2017

PT COMBINE WILL INDUSTRIAL INDONESIA was established in Sragen, Central Java Province, Indonesia in 2017. 

2018

COMBINE WILL (CANGWU) INDUSTRIAL CO.LTD. was established in Cangwu, Guangxi in 2018.

2023

COMBINE WILL NEIGHBOURHOOD (SHENZHEN) TECHNOLOGYCO., LTD. was established in Shenzhen in February 2023.

2023

COMBINE WILL (SINGAPORE) PTE., LTD. was established in Singapore.


Awards & Qualifications

The company has always strived to build the best employer brand and become the preferred choice for employees. It is committed to creating a safe work environment and leading the team to create a diverse, equal, and inclusive corporate culture. Through continuous training and practice, the company constantly enhances employees' sense of identification with its corporate values of integrity, unity, progressiveness, and innovation.

SMETA

IETP

FAMA


Group Honors

GRS

RBA

ISCC


Corporate Honors

Awards

Awarded for four consecutive years

Smart Learning Enterprise Award

PVCHK

Awards

Awarded with

2022 Annual Investor of the Year in Labor-Intensive Investment

Consulate General of India, Hong Kong

Awards

Awarded with

2023 Best ESG Reporting Award

HERA